Stefano Passatordi on July 27th, 2010

Hi guys!

In order to improve Ibrii, we need your opinion about a) Video

b) Tagline (message).

1) Here it’s the new video about Ibrii:

What do you think? Is it too long? Maybe too short? Do you understand what Ibrii is by watching this video? How can we make it more clear?

2) Tagline (message)

For now this is Ibrii’s tagline: “Snip and share everything you see from webpages

The new tagline could be: “Easier than email, faster than blog. Post everything using drag and drop

What do you think? Which one is the best?

Please, let me know your opinion!

Thank you,

Stefano Passatordi

Stefano Passatordi on July 23rd, 2010

Here it’s the new Ibrii video:

What is ibrii? (O4) from ibrii on Vimeo.

Enjoy the video!

Stefano Passatordi on July 19th, 2010


Last week Ibrii signed a partnership with AnchorFree, a California based company. For those of you who haven’t yet heard of it, AnchorFree is the company that developed HotSpot Shield which allows anonymous web browsing. There’s no doubt they’re famous since, up to now, they’ve installed more than 8M  bars. I’m happy to say that from now on you can find an Ibrii button on the Hot Spot Shield bar.


By clicking the button a customized version of Ibrii will be available allowing you to anonymously share contents.

Stefano Passatordi on May 31st, 2010

As I wrote here, at the beginning Ibrii was an online notebook without social features. Just to make it clear:  we were one of Evernote’s competitors :) . Afterwards we decided to differentiate ourselves from Evernote and all other similar services. That’s why we introduced the share button which allows you to share Ibrii posts on Facebook, Twitter, Google Buzz, Permalink and Email.

Of course, it was a strategic and important decision since our goal was to spread Ibrii generated content through the world wide web. We figured out two ways to make that happen:

-     creating our internal social network

-     exploiting  already famous social networks, such as Facebook and Twitter

Of course, we opted for the easiest and shortest path :) , therefore we added the Facebook share button and the Tweetmeme one.

Social networks as Facebook and Twitter give us the opportunity to reach a lot of people with a minimum effort, thanks to our users who share the contents they like.

It’s called virality!

We give you a share button and you make the dirty job for us. Each time you share an Ibrii post on your Facebook or Twitter account  we reach all your friends for free.

What happens when you share something and a friend of yours shares the same content and then one of his friends shares exactly the same content…and so on??

Here it is what happens:

This post was shared on Facebook 27.000 times!!!!!

It brought us a lot of traffic and new users ;)

It’s a wonderful example of virality: one user shared it one time and we reached more than 27.000 other (potentially new) users. Actually, as you can see, almost 12.000 users visited Ibrii and all the others just shared the post on Facebook. Can you imagine what happens when more than one post has this trend? Can you imagine what it means for a startup?

It’s a marketing campaign…but entirely for free!

That’s way we are going to make Ibrii more and more social …I cannot say more but you will definitely love the new Ibrii!

Thank you,

Stefano Passatordi

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Stefano Passatordi on May 19th, 2010

A few days ago, we have finally released the new version of Ibrii!

Check it out: www.ibrii.com

The new Ibrii changed a lot from the previous one:

- Users create posts and not notes anymore

- Notebooks have been replaced by tags

- Every content dropped into the Ibrii’s bar (the Ibrii Clipper) is automatically recognized by the system and catalogued as HTML, image, or embed, depending on its type

- Users can easily move (up or down) each dropped content so as to arrange them in the preferred order

- Each dropped content loses its original css style to make each post as homogeneus as possible

- Each dropped content always preserves  a referral to the original web page

- More sharing channels than before, actually we are going to add Posterous support and much more…

- Registered users have:

- a private dashboard where they can easily search, tag, modify, organize, create and delete their posts

- a public page (www.ibrii.com/username) in which their public posts are displayed and readable by other users

- the opportunity to appear (with a nice picture)  on the “most active user list”  in the home page

- for registered users more cool features are on the way

- Anonymous users can do exactly the same things as with the previous version, they can only post new contents

- In the home page you can find the most active users, the latest registered users, images from hot media (most viewed images in the last few days), the most viewed posts (in the last few days) and all the latest posts

Ibrii is fully compatible with Firefox (3.0 +), Safari 4+, Chrome  4+ and IE 7 (some known issues we’ll be fixed) / IE 8.

I suggest you to use the Firefox Extension in order to enjoy the full power of Ibrii regarding content mixing.

If you are a Chrome user you can install our extension, for all other browsers you just need to add our bookmarklet and you are ready to go!

In short: Ibrii is changed a lot,  from an initial “notebook” version to the “real time content sharing” one. During  the next months we will introduce cool social features, we will develop the Iphone app and blog widgets..so stay tuned!

Please, leave us your feedback, it’s very important for us!

Thank you,

Stefano Passatordi

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Stefano Passatordi on April 24th, 2010

This week, for the first time ever, Ibrii is the topic of an article on an important  Italian magazine, called “Il Mondo“.

The article describes our beginnings and where we are right now:

- More than 10.ooo registered users

- An average of 50.000 unique each month

- A new and improved version is on its way

- An important partnership with AnchorFree (a company specialized in anonymous internet navigation, based in Mountain View, CA)

- A featured Chrome Extension

Hope that the foreign press and bloggers around the world are going to write more articles about Ibrii!

Thank you,

Stefano Passatordi

Stefano Passatordi on April 18th, 2010

For sure, you have already heard about the new HTML 5. The project started in June 2004 under the name Web Applications 1.0, the specification is still a working draft, not a W3C recommendation, and thus not stable!

Here you’ll find a nice and cool presentation of the new features of HTML 5. Unfortunately, none of the existing browsers have implemented a full support for HTML 5 (since it’s just a working draft). At this page you’ll find all the information about the status of the art for each browser.

Some features I liked the most:

- DOM Selectors (jQuery style)

- Web Workers (multithreading page, cool!!)

- Native Comet support (finally!)

- Drag files from desktop (still to be implemented)

- Geolocation (we will not pay anymore specific services to find out the location of our users)

- Audio and Video support (no more flash or silverlight required)

- Automatic CSS text wrapping

- Round corners

- CSS Transform and animation

HTML 5 will be a draft for many years but almost all major browsers are implementing it, so in a few years (maybe months) we will take advantage of all the above cool features with a minimum effort.

Thanks and stay tuned!

Stefano Passatordi

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Stefano Passatordi on April 16th, 2010

Hello everyone!

This is the first post of my personal blog and I decided to write about my startup: Ibrii :)

Ibrii was founded in 2009 by me and a friend of mine. It’s a long story (as always :) ) but I’ll make it short and easy for you!

In 2008 while we were still students we decided to found Ibrii. At the beginning our idea was to develop a fast and easy to use online notebook. It did not take us long to realize we were not the only ones to have the same “fantastic” idea, therefore we focused on snipping content from web pages. Within  a few months we developed the first alpha version of Ibrii, which we published in April 2009.

It took 8 months to develop the first prototype, since the development process was slowed down by the fact we needed to complete our Msc in Computer Science (Dec. 2008). Surprisingly, Ibrii’s prototype had a lot of success and by the end of June 2009 it reached an average of 7000 unique users a month. Even though in less than 3 months we obtained such a good result, we knew that Ibrii was still bugged and incomplete,  but people loved our innovative idea: SNIP, MIX and SHARE every type of content from the web, using only one fast and easy to use tool, Ibrii!

Here it’s a video of our first prototype:

We collected a lot of feedback from our users and in July we started to work on a better and improved version of our service. Meanwhile we found an investor, dPixel,  an Italian VC. In November we launched the second version of Ibrii which was presented at DevConnections Event, in Las Vegas, by Dino Esposito, as an example of web 2.0 social service.

Here it is the video of the second version of Ibrii:

Nowadays we have more than 50000 unique users each month, from all over the world, and the numbers are still growing. If you google Ibrii you will find articles about our service, in 7 different languages. I think it ‘s a great result considering the fact that it is the first startup we have ever founded and more importantly that we haven’t made any kind of investment in product promotion.

Moreover a few weeks ago Lorenzo Thione, Founder of Powerset Inc. and now Bing/MSFT became a member of our board and he is now helping us to develop the new version of Ibrii that will be released in a few weeks. We are very proud of Ibrii and we believe that with the upcoming version we will reach more than 500000 unique users by the end of the year.

Thanks and stay tuned!

Stefano Passatordi

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