Web 2.0 and virality
As I wrote here, at the beginning Ibrii was an online notebook without social features. Just to make it clear: we were one of Evernote’s competitors 
. Afterwards we decided to differentiate ourselves from Evernote and all other similar services. That’s why we introduced the share button which allows you to share Ibrii posts on Facebook, Twitter, Google Buzz, Permalink and Email.
Of course, it was a strategic and important decision since our goal was to spread Ibrii generated content through the world wide web. We figured out two ways to make that happen:
- creating our internal social network
- exploiting already famous social networks, such as Facebook and Twitter
Of course, we opted for the easiest and shortest path , therefore we added the Facebook share button and the Tweetmeme one.
Social networks as Facebook and Twitter give us the opportunity to reach a lot of people with a minimum effort, thanks to our users who share the contents they like.
It’s called virality!
We give you a share button and you make the dirty job for us. Each time you share an Ibrii post on your Facebook or Twitter account we reach all your friends for free.
What happens when you share something and a friend of yours shares the same content and then one of his friends shares exactly the same content…and so on??
Here it is what happens:
This post was shared on Facebook 27.000 times!!!!!
It brought us a lot of traffic and new users 
It’s a wonderful example of virality: one user shared it one time and we reached more than 27.000 other (potentially new) users. Actually, as you can see, almost 12.000 users visited Ibrii and all the others just shared the post on Facebook. Can you imagine what happens when more than one post has this trend? Can you imagine what it means for a startup?
It’s a marketing campaign…but entirely for free!
That’s way we are going to make Ibrii more and more social …I cannot say more but you will definitely love the new Ibrii!
Thank you,
Stefano Passatordi
